Four key areas to drive GE's business growth GE is committed to achieving worldwide leadership in each of its businesses. To achieve that leadership, GE's ongoing business strategy centers on four key growth initiatives: - Technology - Services - Customer Centricity - Globalization.

GE is committed to leading in the "next generation" of technology. We are well positioned to drive growth for the future with technical excellence in each business by developing a global technical capability, increasing new product growth, and investing in global research.

Services has grown from the traditional activities of parts replacement, overhauling and reconditioning machines to a larger and broader vision. Our new vision includes investing in our business and technology to improve the performance on our installed base and the way we actually service it. Through higher technology, we have the ability to go beyond servicing to reengineering the installed base. By doing so, we dramatically improve our customers' competitive positions. GE is in the midst of an incredible transformation brought on by the Internet explosion. Our pursuit of digitization will rapidly change our dealings with our vendors, partners, and most of all, our customers.

Customer Centricity is ensuring that everything we do provides value to our customers. It means creating a partnership that -- combined with our expertise in financial, service and technology industries -- maximizes customer profitability and ensures quality.

Globalization is not only striving to grow revenues by selling goods and services in global markets. It also means globalizing every activity of the company, including the sourcing of raw materials, components, and products. Globalization especially means finding and attracting the unlimited pool of intellectual capital - the very best people - from all around the globe.